Propaganda posters have been used for decades to inspire, educate, and galvanize the public. Whether you are selling a product, a war, or an idea, advertising can be a powerful tool to inform and persuade your audience. Propaganda posters from the 19th and 20th centuries addressed topics ranging from patriotism to healthcare to feminism.
In 1984, persuasion expert Dr. Robert Cialdini first developed “The 6 Principles of Persuasion,” which has become a recognized framework for understanding the science behind persuasion and manipulation. In his book, “Influence: The Psychology of Persuasion,” Dr. Cialdini discusses this framework and the science behind persuasion across a variety of media. These tactics include reciprocity, scarcity, authority, consistency, liking, and consensus.
The following infographic is from the blog post at Invaluable “6 Principles of Persuasion Explained With Propaganda Posters”. Follow the link to read the full post.
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