Use Color To Give Your Business an Edge

Have you ever thought that the colors your wear or have in your environment can affect how you feel or behave at any given day or how you come across to others? Your favorite color may make you attractive or not to others as everybody is influenced differently by colors.

Plutchik Wheel of Emotions

Robert Plutchik’s Wheel of Emotions (Photo credit: Wikipedia)

Imagine that by simply changing the color you wear, the color of your logo or your walls can give your business an edge?

Color evokes similar emotional responses in most people. However, there aren’t always universal truths about color. People of different cultures may have different thoughts and emotions about certain colors. Also, a person’s past experience can affect feelings about a certain color.
Example: A particular shade of blue can remind you of an allergy medicine you had to take as a child.
Despite the exceptions, there are some basic generalities about how certain colors evoke specific emotional and behavioral responses.
-from a Forbes article about color psychology

Do you agree with the following color statements or is your personal experience different? Read the full article for a detailed explanation behind them.

  • Green sparks creativity
  • Red reduces analytical thinking
  • Blue is most accepted
  • Yellow isn’t usually a hit
  • Orange is associated with good value
  • Pink calms people down
  • White may lead to boredom

The best thing about colors is that you can make changes easily. Repaint a wall or a room, buy an accent piece or a new piece of clothing.

If you are interested in finding out more about colors, check out the Colorstrology site which gives you a different color for each day of the year.


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